Mission and Vision

VISION

To become the leading pharmaceutical company in the Middle and East Europe.

MISSION

Promotion of health-culture and contribution to the larger social community.

AIMS

• Quality as imperative
• Desirable business partner
• Stimulating work-environment
• Desirable working place

SLOGAN

Be healthy!

COMPANY STRATEGY

Development of new products and enlargement of export are strategic orientation of all 1219 employees of Belupo. According to the questionnaire survey of the Business Research Centre, Belupo is for years among the most successful companies in Croatia, and extremely important is the fact that Belupo is among the greatest creators of new values in Croatian economy. The company tries to connect research and continuous technological improvements as the basis of production orientation, maintain the quality of products and the trust of customers as to improve the trustworthy and already known partner approach in business relations in order to achieve more.

BELUPO KEY VALUES

• Quality
• Desirable working place
• Modern organisation
• Open communication
• Creativity

With the quality as the imperative we create a desirable working place in a modern organisation with open communication that initiates creativity in all we do.

PARTNERS

Thanks to it is position in the market, the business approach and behaviour and technological abilities and production potential, Belupo has won the trust of respectable pharmaceutical companies with whom he co-operates in a successful manner. Among them are Janssen Pharmaceutica, Abbot i Pierre Fabre Dermatologie, GlaxoSmithKline, Pharmaten, Medis, Lupin, Torrent.  

EMPLOYEES

Belupo’s strength are his employees. Thanks to their enthusiasm, the will to prove oneself, dedication to work, loyalty to the company and balance of youth and experience, Belupo is growing all of these years.
Belupo lives and works with some 1219 employees.
Belupo cannot imagine it’s future without the skill, knowledge and abilities of it’s most educated employees. The continuous exchange of experience and obtaining of new knowledge of Belupo’s employees at post-graduate studies, seminars, congresses and symposiums all over Croatia and Europe is the prerogative of Belupo’s future success.

DIFFERENT FROM OTHERS

For successful business competition Belupo tries to identify the needs of the buyers and tries to be a desirable business partner. Communication is extremely important in all of that. We try to communicate in a different manner then the others. We talk to our business partners; doctors and pharmacists, giving them scientifically based factsabout the correct and in-time treatment with our drugs. We communicate with our users of non-prescription drugs in order to master the skill of selfmedication.